Sourcing for new suppliers of aluminium amid Trump’s tariff hikes

Introduction Sodas4Africa was founded in 2007 with the manufacturing facility originally based in South Africa. Since then, we have expanded our operations to various African countries with more manufacturing facilities in Kenya and Namibia. We are very well known for the carbonated drink called Bubbles and available in a variety of flavors.  As of till now we have been procuring aluminium cans of the soft drink from suppliers in Mexico and Canada. With the threat of a 25 percent tariff increase looming in August on aluminium cans, we will be forced to find alternative suppliers in different countries.  STEEPLED analysis for a sourcing strategy Social analysis Sodas4Africa should source for suppliers of aluminium cans locally for sustainability and social responsibility. If the aluminium cans are sourced from suppliers in Africa the company will be more profitable as they will avoid the 25 percent tariff hike and as a result enable them to be socially responsible and employ mo...